Adrian Frutiger // ISTD 2016
Adrian Frutiger’s most famous designs, Univers, Frutiger and Avenir, are landmark sans-serif families spanning the three main genres of sans-serif typefaces: neogrotesque, humanist and geometric. Adrian was a Swiss typeface designer who influenced the direction of digital typography in the 20th and 21st centuries. My concept for this book was to celebrate Frutiger's accomplishments by taking the reader on a Swiss design journey through Adrian Frutiger’s life on a more personal level in order to appreciate the different aspects of his career. It was broken into four sections to make the most of the contrasting themes; Adrian’s Empire, Most Celebrated Typefaces, Forms and Counterforms and Achievements.